Spokane, WA

Brent Schneider

Director of Product Design. I build design systems, modernize government and enterprise services, and ship artificial intelligence (AI) into production.

Right now

Coforma

Director of Product Design at a civic technology consultancy. I lead the product design function inside a multidisciplinary experience practice focused on federal digital services.

Milkshake Interactive

My web design and development agency in Spokane, Washington, for small businesses and local brands.

By the numbers

  • 20+years in design
  • 12designers led, while staying hands-on
  • 153designers mentored
  • 3brands on one Centers for Medicare & Medicaid Services (CMS) design system
  • 18product teams on one foundation
  • <2 monthsto align headers across all three brands
  • 2flagged teams recovered at the U.S. Department of Veterans Affairs (VA)
  • 2–3 hrssaved weekly per VA GPT user (estimated)
  • 42members in the AI & Design Community of Practice I co-led
  • 4,363students surveyed to shape a university website’s information architecture
  • 8teams on one token architecture, with no forced migration
  • 195quality measures made navigable in the Quality Payment Program (QPP)

What I’m good at

  • Design systems, 0-to-1 through enterprise scale
  • Modernizing government and enterprise services
  • Responsible AI integration
  • Scaled agile delivery
  • Accessibility and equity
  • Workshop facilitation
  • Evidence-backed design
  • Thought leadership
  • AI & design

Point of view

  • Craft matters. Egoless, direct, honest feedback makes better work.
  • Humans stay in the loop. AI gets governed, not just adopted.
  • Prototype to persuade. I show what’s possible instead of describing it.
  • Forward-deployed designers. Seasoned operators close the distance between insight and delivery, from research to client alignment in two days.

How I work

  • Front-loaded meetings, then focused time for deep work.
  • Short ad-hoc check-ins instead of standing meetings.
  • Some of my best work happens in the evening.
  • I lead by building, not by slide deck.

Work with me

Reach out about design leadership, design systems, AI-in-design workshops, or a website through Milkshake Interactive.